Why is social media the next big thing?

“Social media is not just media. It’s a key to listen, engage, and build relationships.”

The use of social media networks is growing in popularity. More than 80% of the 4.66 billion people on the planet who have internet access use social media. And it’s expected that this market share will grow!

Before the rise of social media, businesses had to attend live events to identify a specific group of prospects. However, attending a modest business conference costs roughly $1,000, making it difficult for businesses to reach their target market. Social Media has changed that scenario by allowing businesses to reach their target audience through virtual interactions.

Given that 3.5 billion individuals (almost half of the world’s population) use social media daily, it’s no surprise that 73 percent of marketers believe it is somewhat or extremely useful in their marketing strategy. And about 54% of customers use social to research products. (Source: singlegrain.com)

Many well-known organizations, ranging from food companies to huge automobile manufacturers, currently connect with clients using social media platforms such as Facebook, Twitter, and Instagram.

The world is changing so quickly that it’s difficult to predict what will happen next. Will our lives be entirely transformed into virtual reality? What can we expect from social media users and advertising in the future? Is social media helpful in the expansion of your business? Why would social media be the next big thing?

#Social Strategy

Although social media is still a relatively new medium, it’s challenging to envision living without it – especially in marketing. Social marketing, which is now a well-established corporate strategy, communicates the most up-to-date information to audiences in real-time. Seventy-five percent of marketing executives agree that social media has a direct return on investment, according to the Salesforce “State of Marketing” poll. Successful firms have even formed social media marketing teams to handle everything from content creation to connecting with an ever-present audience by answering queries and responding to comments.

#Business has the opportunity to go Omnipresent

You’ve probably heard of the rule of seven, which claims that customers must see a brand’s message seven times before making a purchase decision. In 2022, that figure is projected to be significantly higher, as consumers are exposed to over 5,000 branding messages daily. As a result, social media is an excellent tool for increasing brand recognition and views. Even if you don’t pay for ads, networks like LinkedIn and Twitter may help you reach many people organically, especially if your employees and friends share and enjoy your content.

#Good Customer Service through Social Media

Social media marketing must cooperate with other channels due to evolving customer expectations to thrive. Top brands achieve this by paying attention to what people say on social media and forwarding customer service-related content to their customer service team for resolution. As a result, what used to be a twenty-minute phone call for the customer has become simple, pleasant, and quick. It’s also likely to be a great experience that is shared on social media. 

#Personalization is enhanced

The increased level of customization that brands may accomplish is due to social media, which has a significant impact in today’s commercial world. Social media gives a more personalized experience. Also, according to marketers, social media is a top priority. Eighty-one percent of customers value brands that take the time to recognize when it’s appropriate to sell to them. Using social media, blending into your prospect’s daily activities is simple. Businesses can serve their customer’s ads based on their interests and previous interactions, which helps them establish a more personal engagement.

#Social Media Conversations Provide Consumer and Market Insights

Identifying and analyzing what’s being said about you and issues related to your company on the internet may appear to be a simple technique. On the other hand, social listening can impact every area of your marketing. Customers create valuable feedback and important real-time data when they take their complaints, criticisms, and compliments to social media. You can establish your whole marketing approach in genuine customer and market insights by listening to and responding through social media.

#Industry Collaboration

Social media may significantly impact businesses that rely on collaboration for growth. Influencer marketing is the most popular type of collaboration, and it’s also the most effective: 65 percent of firms expect to increase their influencer marketing expenditure in the coming year. On the other hand, social media is more than just a tool for influencer marketing. It also allows businesses to collaborate and extend their audiences without the hassle of just sharing content on social media.

#Social media gives credibility to your business

If someone is researching a company before buying something, one of the first places they’ll look is on the company’s social media pages to see if they offer any discounts or to ensure they’re still active. Customers can also see your followers and likes, which adds to the legitimacy of your company. Seeing a company page with thousands of positive ratings gives the confidence to try them out for the first time.

Because your clients are already familiar with utilizing social media platforms like Facebook and many more, social media is an excellent approach to generating reviews. Consider sending emails to your customers asking them to post a review, and include links to your social media sites in the email. Of course, it’s also a good idea to have it on your website.

#Conclusion

Social media marketing is here to stay, and it will continue to grow. Many marketers are turning to social media as a marketing and sales generation tool, thanks to the popularity of AI-powered chatbots and social commerce.

Instagram is the most popular social media platform among users, content creators, and digital marketers. As a result, marketers intend to raise their spending on Instagram advertising. Facebook, YouTube, and LinkedIn will remain prominent social media marketing platforms.

The following are the top social media trends for 2022:

• Collaborations with long-term influencers have increased.
• Chatbots and artificial intelligence are widely used.
• For marketing purposes, live videos/reels and memes have increased.