4 Common Reasons Your PPC Marketing Isn’t Working

Pay-per-click has numerous advantages for businesses, primarily because it produces quick results by focusing on the right people at the right time. In addition, because PPC and SEO are two of the most critical aspects of digital marketing, they are used in conjunction to achieve the best results. In this blog post, we will understand 4 common reasons why your PPC marketing isn’t working.

PPC Marketing

PPC is pay-per-click, so one wants to make sure to pay for the most acceptable clicks, right? Unfortunately, most businesses struggle to realize the full potential of PPC due to a few simple mistakes Common Reasons Why Your PPC Marketing Isn’t Working. The errors discovered in PPC are both fixable and easily correctable! So, why do PPC campaigns drop down? However, several troubles in your google ads account affect your ad performance; you might not even observe it!

In this blog, we will discuss the top 4 Common facts about Why Your PPC Marketing Isn’t Working and how you can finalize them.

  1. You’re Not Monitoring the Correct Conversions

Conversions are the most vital factor in measuring the achievement of your PPC campaigns. If the Discussions doesn’t set up correctly, it will be difficult to calculate the success of the campaigns and determine where the alterations are required. Conversation settings generally go wrong due to insufficient or incorrect setup. Therefore, keeping the conditions clear is crucial to the victory of your account.

How to deal?

 One of the simplest methods for setting up clicks in Google Ads is to import your conversions from Google Analytics. Then, Google will transfer the modifications for you with just a few clicks of your mouse. 

After you’ve imported the conversions, review them to ensure they’re all the conversions you want to improve for the Google Ads campaigns. For example, if you don’t want to optimize for a specific goal, click the goal’s title in Google Ads, then click edit and change the “Include in Conversions” setup. Again, it is imperative if you intend to use automated bidding strategies, as Google’s machine knowledge will advance for the conversions you’ve specified in the account.

  • You’ve gotten quite stylish with keywords.

Google recommends no more than 30 keywords per ad group, and then two to three ads per ad group that use the keywords within the ad text. However, some research shows that the non-performing 88% of your keywords consume 61% of your advertising budget! Most businesses are aware of their best keywords. The issue is that they also bid on several additional keywords to gain more business. It’s not a terrible idea, but it rarely works out.

How to deal?

When you study a specific topic, you should search the keywords too. PPC Marketing on a significant page requires the most up-to-date and best keywords that suit the product.

To get rid of it, follow the factors outlined above.

  • Stop bidding on comprehensive match keywords.
  • Remove keywords that are bankrupting your PPC marketing strategy.
  • Majorly focused on premium keywords.

Insufficient attention on the leading page. 

Calling quickly & following up insistently on PPC leads will boost the number of chances you create. A similar rate will finally determine the effectiveness of your PPC campaign. Landing page knowledge matters to users as well as Google for better onsite engagement. Individual nurture paths can assist you in generating that instant first touch for short-staffed marketing and sales teams that cannot follow up on leads vigorously.

Giving searchers a ‘below-average’ landing page expertise is like entering combat with one hand tied behind the back – you’ll never get anything beyond a QS7 (Quality score- 7) if your landing pages are flawed. Like many other aspects of PPC, landing page optimization and conversion rate deserve their blog post.

How to deal?

Connect your landing page to the search time, the keyword, and the Ad. Match the advertisements as closely as possible so the user sees what they’d demand from the ad they just clicked. Try a page that is short, sharp, and to the point. You can try with bullet-pointed page text (the same size as the following email form). Limit the number of email form fields to a minimum. Also, keep the preceding text as brief as possible: Name (Avoid Full Name), Email (Avoid Email Address), Phone (Avoid Telephone).

  • You’ve Weak time management over ads.

Do you plan out ads for your campaign? An ad schedule specifies when your ads will appear. Accidentally, Ads will be displayed 24 hours a day. However, based on your product or service, this may not be the perfect suited, and you may be wasting money by running ads when nobody is willing to answer your phones.

How to deal?

Implementing ad planning is necessary at such events to boost the performance of any subject. To discover your ad schedule, go to settings and then tap “More,” and then “Ad Schedule.” If you’ve got an ad schedule in place, you can see the data in table properties in a day and time format. If not, you can implement an ad timeline by tapping the pencil icon.


Aside from this, various other factors are frequently to blame for your low PPC marketing stage. To permanently resolve this issue, each element plays a crucial role.

All of the four strategies we discussed in this blog are intuitive. We’ve demonstrated the impact they can have on your bottom line using data and research papers. We inspire you understand the 4 common reasons why your PPC marketing isn’t working and log in to the PPC account and see if you’re experiencing any of these problems, you can fix them with the above stated ideas.


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