What is Intelligent Automation? Explained in 2 Minutes


Automation of end-to-end business processes powered by RPA and AI

Repetitive manual tasks can become a significant burden, increasing workload, introducing delays, and ultimately hindering overall productivity.

But, do you know? Tools like Intelligent automation offer a compelling solution. Automating these routine processes frees up valuable resources, and significantly improves efficiency.

Yes. You read that right!

Intelligent automation (IA), also known as cognitive automation, is the application of automation technologies such as artificial intelligence (AI), business process management (BPM), and robotic process automation (RPA) to help organizations streamline and scale decision-making.

Intelligent Automation (IA) is a powerful cocktail of technologies that elevates automation from simple rule-based tasks to something much smarter and more adaptable.

It’s like giving your processes superpowers!

 Here’s how it works:

Global Data

The ingredients:

Robotic Process Automation (RPA): The workhorse of IA, RPA AI automates repetitive tasks by mimicking human actions on the computer. Think about filling out forms, copying data, or sending emails.

Artificial Intelligence (AI): This is the intelligence layer, where machine learning and automation, natural language processing (NLP), and other AI techniques come in. AI analyzes data, learns from it, and makes decisions, allowing automation to handle complex situations and adapt to changes.

Other Cognitive Technologies: Depending on the specific needs, IA might also involve optical character recognition (OCR) to extract data from images, computer vision to understand visuals or even fuzzy logic for dealing with uncertainty.

The Process:

Identify and Analyze: IA identifies repetitive and data-driven tasks within your processes. Then, it analyzes the data involved to understand the underlying patterns and decision-making logic.

Automate with RPA: The repetitive tasks are automated document processing using RPA bots that mimic human actions on the computer. This frees up human resources for more strategic work.

Think and adapt with AI: AI in automation takes over when things get complex. It learns from data and past experiences to make intelligent decisions, handle exceptions, and adapt to changes in the process or environment.

Continuous Learning and Improvement: IA doesn’t stop learning. It continuously monitors the data, identifies new patterns, and updates its models. This ensures your processes stay efficient and effective over time.

The Benefits of Intelligent Automation:

Increased Efficiency and Productivity: IA automates tasks, reduces errors, and improves speed, leading to significant productivity gains.

Improved Decision-Making: AI-powered insights provide data-driven recommendations for better decision-making across the organization.

Enhanced Customer Service: AI and Automation can automate customer interactions, providing faster and more personalized service.

Reduced Costs: IA saves time and resources, can reduce operational costs, and increase profitability.

Scalability and Agility: IA can be easily scaled to accommodate growth and adapt to changing business needs.

Overall, Intelligent Automation is a powerful tool that can transform your organization by making your processes smarter, faster, and more adaptable. It’s like having an army of invisible helpers working tirelessly to optimize your operations and unlock new levels of efficiency.

So, if you’re looking to boost your business performance, IA might just be the secret ingredient you’ve been missing.

In what areas can Intelligent Automation make a difference?

  • BPO
  • Banking
  • Healthcare
  • Technology
  • Public Sector
  • Life Science
Intelligent Automation

What’s the difference between intelligent automation and robotic process automation?

Both Intelligent Automation (IA) and Robotic Process Automation (RPA) aim to automate tasks, but they differ greatly in their capabilities and approach. Here’s a breakdown of the key differences:


IA: Incorporates AI technologies like machine learning and natural language processing, enabling it to learn, adapt, and make decisions.

RPA: Rule-based, lacking true intelligence. It follows pre-defined instructions and can’t handle unexpected situations or data variations.

Task Scope:

IA: Handles complex, unstructured tasks involving decision-making, data analysis, and pattern recognition.

RPA: Best suited for repetitive, rule-based tasks with clear inputs and outputs, like data entry, copying data, or sending emails.

Data Interaction:

IA: Can understand and interpret data, extract insights and make decisions based on it.

RPA: Primarily interacts with applications, mimicking human actions without understanding the underlying data or context.

Flexibility and Adaptability:

IA: Learns and adapts to changes in data, processes, and the environment. Can handle exceptions and deviations from pre-defined rules.

RPA: Rigid and inflexible. Requires manual intervention to update rules and handle changes, making it less adaptable to evolving situations.

Development and Maintenance:

IA: Requires expertise in AI and data science, making development and maintenance more complex and expensive.

RPA: Relatively simpler to develop and maintain, requiring minimal technical expertise.


IA: Offers higher efficiency, improved decision-making, and increased agility.

RPA: Boosts productivity by automating repetitive tasks, freeing up human resources.


Think of IA as a self-driving car: It navigates complex situations, adapts to changing conditions, and makes decisions on its own.

RPA is like cruise control: It handles predictable, routine tasks efficiently, but requires human intervention for anything outside its pre-defined parameters.

Ultimately, choosing between IA and RPA depends on your specific needs and the nature of the tasks you want to automate.

Werq Labs, the best software development agency in Mumbai, provides intelligent automation services for businesses with complex, data-driven processes.

To know more contact us!

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