Best Way to Protect Ad Revenue from Inappropriate Ads

In 2021, google removed over 3.4 billion ads, banned over 5.7 billion ads, and suspended over 5.6 million promoter accounts. These blocked ads also included inappropriate ads that threatened website authenticity by containing offensive, vulgar or frustrating content. But did you know, there are way to protect Ad revenue which will keep you away from fraud ones.

This ad unpleasantly impacts the publisher’s revenue by negotiating ad inventory quality. In the era of increasing product safety, publishing companies must battle inappropriate ads constantly by recognizing the cause of the leak, i.e., how an advertiser prevents limitations to displaying bad ads. Inappropriate ads with offensive, vulgar, or malicious files can quickly cause a user to exit the website.

Due to this, blocking inappropriate ads from suggesting on the website should be a priority of all producers.

What is the origin of bad ads?  

Bad advertisements can enter the promotional ecosystem from various points. The vast & quick growth of programmatic advertising has made it a common destination for cyber attackers and fraudsters. These people or groups use advertising networks to distribute malware, misrepresentation, and offensive content. They also steal revenue from both advertisers and publishers. The WFA (Work Force Administrator) predicts that ad scams will emerge as one of the largest organized crime markets in the world, worth $50 billion.

Bad ads are simple to deploy on a large scale for cybercriminals. They betray internet users while robbing publishers and advertisers of revenue. Despite the security safeguards in place, the scale of programmatic advertising allows some corrupt people to drop through. These ads also pretense as a legit ad unit.

What are the terrible ad types?

Programmatic ads permit fraudsters to take benefit of a massive and anonymous advertising atmosphere. At the same time, a few undesired ads may be similar to each other, but can cause several different scams. 

Here are a few lousy ad examples, 

Scams and Fraudulent Ads 

False advertisements look attractive, yet they are challenging to detect. These advertisements look legitimate and appealing, with click-baiting titles. These misleading posters entice users to visit a landing page that promotes a phony service or product. It sometimes looks like the name of a legitimate business or service provider.

Malicious Ads and Malware

Fraudulent advertisements can install code on a device without informing the user. These terrible advertisements lead visitors to a problematic situation by deflecting pages. While users attempt to return to the original content, malware may be installed accidentally or without their experience, understanding, or involvement.

Offensive Ads

Offensive advertisements mainly sort in two ways. The first is to promote the spread of false information. These advertisements will twist serious emails, such as information about significant events and public issues, into clickbait that will quickly spread. The second category usually contains content or inappropriate data for the person’s age, or the user may find it insulting or abusive.

Disruptive and Poor-Quality Ads

Poor-quality ads can majorly disrupt a user’s experience; they might ban your site and never return. But, this ad may sometimes appear on your site through legitimate means.

For example, if you have advertising space that infrequently receives bids below the fold, it could be filled by a low-quality advertiser who purchases through your network. That is why partnering with a reputable channel is essential.

Tips to get rid of bad ads

Get Involved

Publishers view advertising as a “set it and forget it” activity. This mistake can hinder your site’s protection, user experience, and overall revenue. Therefore, it will be beneficial if you extend the time on the front end of the website. In addition, one can often explore the front end to observe the ad experience you are providing the users.

Watch the Metrics

Pop-ups, redirects, and aggressive or shocking ads can all degrade your user experience badly. Such ads not only put users at risk of online scams, miscommunication, and frustrating perceptions, but they can also harm your site’s performance by speeding up load times.

Listen to your users. 

Adding a feedback and comment section on your website, content, and social media posts should be a part of your online strategy.

You could not only interact with your viewers for their requirements and interests, but it can also provide you with valuable insights into your site’s performance that you might be missing.

What is the most acceptable way to Protect Your Ad Revenue from Inappropriate Ads?

If you see bad ads on your website, you ought to be able to figure out where they’re coming from by inspecting the redirects. The site’s JavaScript displays an ad that guides to a URL that quickly transfers to malware, spam, or other inappropriate content. Therefore, tracking how the redirects arise and which ads are causing them can assist you in determining their source.

Informing the experts of such concerns can sometimes speed up their ability to remove the bad elements from their system. In addition, giving them actual examples of where the advertisements are displayed and potentially what network they came from can aid them in settling the current frauds on your site.

Final resolution

Inappropriate ads will remain to destroy user experience across all web pages. Stopping them from harming publisher revenue and web traffic remains an ongoing challenge for producers. However, if publishers set time on a routine basis to actively recognize and follow the way to protect Ad revenue, they can enhance the user experience and prevent revenue loss due to adblockers. Furthermore, Google’s robust tools and technical support from other advertising networks will be beneficial.


  1. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  2. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  3. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

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